Mastering Ecommerce for Clinics: An Expert Interview on Best Practices and Revenue Boosting

In the ever-evolving landscape of ecommerce, clinic owners are increasingly recognising the importance of a robust setup to enhance patient experience and maximise revenue. Coherent Healthcare had the opportunity to sit down with SKN Media Founder Casey Harish, an industry expert with extensive experience in advising clinic owners on optimising their ecommerce platforms. Here's a glimpse into our thought-provoking conversation.

Coherent: What are the essential components you recommend for a successful ecommerce setup in a clinic?

Casey: For a foolproof ecommerce setup, I always advocate for a bare minimum that includes a Shopify store, Klayvio integration, and a seamless review integration. Shopify provides a user-friendly platform, Klayvio enhances customer communication through effective email marketing, and integrating reviews builds trust and credibility.

Coherent: Can you share some tips and tricks or health-checks that clinic owners might consider in their ecommerce setup?

Casey: Conducting health-checks on your ecommerce setup is crucial. I recommend ensuring that Google Analytics is configured to monitor essential metrics like traffic, bounce rates, and conversion rates. Subscription options should be automated, leveraging the trust clinics inherently have with their clients.

Coherent: How should clinic owners navigate the costs associated with ecommerce platforms like Shopify, Klayvio, and review integration?

Casey: Shopify comes at a monthly fee of £30 plus transaction fees. Klayvio starts free but increases based on email count, and review integration typically costs £30 per month after a 30-day free trial. Investing wisely in these tools is crucial for long-term success.

Coherent: How can clinics leverage their ecommerce setup to boost revenue at checkout?

Casey: Boosting revenue at checkout is an art. Implementing various pre-cart, post-purchase, and thank-you email upsells can significantly impact revenue and increase Average Order Values (AOV). Clinics, being trusted entities, can recommend additional products or services, creating a win-win situation for both the clinic and the patient.

In conclusion, mastering ecommerce for clinics involves careful consideration of the setup, continuous health-checks, and strategic use of upsells to enhance the overall patient experience and drive revenue. As Casey Harish aptly puts it, "in the digital age, an optimised e-commerce platform is not just a convenience; it's a strategic imperative for clinics aiming for sustained success.”