OVERVIEW
For healthcare clinics looking to maximise revenue without significantly increasing acquisition costs, focusing on the lifetime value (LTV) of your existing patient base is key. This intensive two-hour masterclass will equip clinic managers and decision-makers with technical and strategic insight to drive sustainable growth by growing revenue per patient.

Together, we’ll explore:

Understanding Patient Lifetime Value (LTV):

• What LTV means in the context of healthcare clinics and its impact on long-term revenue.

• How to calculate LTV using metrics like average revenue per patient, retention rate, visit frequency, and cost of service.

• Strategies for increasing LTV through tailored care plans, patient education, and service extension.

Optimising Unit Economics:

• The importance of unit economics in clinic profitability, including cost-to-serve analysis.

• Techniques to reduce cost per appointment while maintaining or enhancing patient care quality.

• Leveraging economies of scale in clinic operations to improve financial efficiency.

Patient-Level Profitability:

• Segmenting patients based on profitability and engagement levels to prioritise retention efforts.

• Analyzing variable costs and contributions for different patient types.

• Building strategies to increase margins for low-profitability patients.

Marketing Payback Periods and Return on Ad Spend (ROAS):

• Calculating the payback period for marketing investments, including rebooking campaigns and loyalty programs.

• Identifying the most effective channels for engaging existing patients (e.g., SMS, email, apps).

• Balancing acquisition costs with retention efforts for optimal resource allocation.

AUDIENCE
> Reserved for practice leaders, managers, and finance directors.

AVAILABILITY
> Pre-enrollment now open
> Enquire at team@coherenthealthcare.com

ADMISSION
> General admission £149.00
> Coherent member £59.00